Abstract created by Sensible Solutions AI
In abstract:
- Macworld studies that Sebastiaan de With, co-founder of acclaimed digicam app Halide, has rejoined Apple’s design staff after a decade away.
- This hiring addresses Apple’s design staff challenges following high-profile departures since Jony Ive left the corporate.
- De With is anticipated to concentrate on software program design, doubtlessly bettering the Digital camera app, whereas Halide continues underneath co-founder Ben Sandofsky.
Since Jony Ive left Apple in 2019, the corporate’s design staff has had hassle maintaining maintain of key personnel. Ive’s successor, Evans Hankey, herself left in 2022, and the staff has additionally misplaced Marc Newson, design overseer Jeff Williams, rising star Abidur Chowdhury, and a number of lesser-known names. So it’s refreshing to listen to this week {that a} well-known designer is arriving at Apple Park fairly than leaving it.
Sebastiaan de With introduced on his Twitter/X account that he has joined the design staff at Apple. “So excited to work with the perfect staff on the planet on my favourite merchandise,” he writes. There’s no indication of what these favourite merchandise is likely to be, however we will assume he’ll be on the software program facet; on his web site, he describes himself as a human interface designer. Maybe he’ll work on Liquid Glass, though the Digital camera app is extra possible.
De With is, the truth is, returning to Apple, having beforehand labored on Apple’s early iCloud and Discover My apps earlier than leaving some 10 years in the past to pursue tasks of his personal. He’s largely identified for being the cofounder of the app developer Lux, which makes the professional digicam app Halide, amongst others.
It’s vital to notice that Halide, not to mention Lux itself, shouldn’t be a part of the deal. Lux’s different cofounder, Ben Sandofsky, responded to the information by posting a press release to Reddit, which incorporates the road “Halide goes nowhere. This has been my full-time job since 2019, and I couldn’t think about doing anything.”
As for de With, I can’t assist questioning if Apple’s PR division can have a phrase about staying scrupulously on-message… or whether or not they have already got. A look at his on-line footprint actually offers an impression of an Apple fanatic (all of his iPhone opinions I checked out have been overwhelmingly constructive), however one who isn’t afraid to make the odd snarky remark concerning the Crush promo or Apple’s Lumon-esque “loopy tradition of secrecy.” However I hope not, as a result of he’s funnier than some other Apple worker I do know.
