Picture detection has grow to be a weirdly aggressive area recently. A yr in the past, there have been possibly three instruments value speaking about. Now? Each different platform immediately claims it will probably “detect deepfakes” or “spot AI-generated media with near-perfect accuracy.”
And typically, these claims come from corporations you’d by no means count on — like BrandWell.
BrandWell is understood for content material advertising, search engine optimisation automation, and long-form workflow instruments. They generate 7,000-word articles, automate inside linking, run full content material audits… and someplace alongside the best way, they determined to throw in an AI picture detector too.
Naturally, I needed to see the way it compares to TruthScan, a device constructed particularly for AI detection and media forensics.
Two completely completely different corporations. Two very completely different targets.
However one query: Which one really detects AI photos accurately?
What’s TruthScan?
TruthScan is the Swiss Military suite of AI detection. The place most instruments do one factor, TruthScan has a complete lineup consisting of an AI textual content detector, AI picture detector, deepfake detector, real-time AI detector, AI voice detector, and e mail rip-off detector.
It’s constructed for accuracy, consistency, and forensic-level detection — and the objective is straightforward: catch AI-generated or manipulated content material quick and assist organizations keep forward of AI misuse.
The half we’re right this moment is its AI Picture Detector. And actually, that is the place TruthScan shines. It’s quick, it’s assured, and it often returns a correctness rating that makes most different instruments appear like they’re guessing.
If there’s one device constructed particularly for telling actual from synthetic, it’s this one.
What’s BrandWell?
BrandWell is a content material and search engine optimisation platform — previously Content material at Scale — designed to assist entrepreneurs, companies, and companies automate their long-form content material pipeline.
So what does that must do with AI picture detection? Nicely… technically, nothing. The AI picture detector is extra of an add-on, not one in every of its core flagship instruments. It’s a full-stack content material engine.
However as a result of they already work closely with AI, and since picture technology is now tied to content material workflows, they rolled out an AI Picture Detection function to assist customers confirm the authenticity of media earlier than publishing.
Query is, how effectively does it really carry out when positioned side-by-side with TruthScan?
TruthScan vs. BrandWell: Which Spots AI Higher?
Check #1
Truthscan: Appropriately labeled picture as AI-generated.
AI Probability Rating: 83%
BrandWell: Detector uncertain.
AI Probability Rating: 57%
Check #2
Truthscan: Appropriately labeled picture as AI-generated.
AI Probability Rating: 97%
BrandWell: Incorrectly labeled picture as human.
AI Probability Rating: 4%
Check #3
Truthscan: Appropriately labeled picture as AI-generated.
AI Probability Rating: 98%
BrandWell: Incorrectly labeled picture as human.
AI Probability Rating: 6%
Check #4
Truthscan: Appropriately labeled picture as AI-generated.
AI Probability Rating: 97%
BrandWell: Appropriately labeled picture as AI-generated.
AI Probability Rating: 65%
Check #5
Truthscan: Appropriately labeled picture as AI-generated.
AI Probability Rating: 99%
BrandWell: Incorrectly labeled picture as human.
AI Probability Rating: 24%
Check #6
Truthscan: Appropriately labeled picture as AI-generated.
AI Probability Rating: 99%
BrandWell: Incorrectly labeled picture as human.
AI Probability Rating: 10%
Check #7
Truthscan: Appropriately labeled picture as AI-generated.
AI Probability Rating: 97%
BrandWell: Incorrectly labeled picture as human.
AI Probability Rating: 2%
Common Rating
Backside Line
After operating each instruments by the identical set of photos, the hole was simply huge.
TruthScan landed a 95.7% accuracy rating, which actually didn’t shock me. It’s constructed for this. Picture forensics, deepfake detection, media authenticity — that’s its core identification. While you use a device created particularly for AI detection, you count on excessive efficiency, and TruthScan delivered precisely that.
BrandWell, however, scored 24% accuracy.
Is that low? Sure.
However to be truthful, BrandWell was by no means designed to compete with forensic-grade detectors. Its AI picture detection device is extra of a bonus function inside a a lot bigger search engine optimisation and content-marketing engine. It’s there to assist customers sanity-check photos earlier than publishing — to not grow to be the gold normal of authenticity verification.
So right here’s the sincere takeaway:
For those who want a fast, built-in detector whereas engaged on content material contained in the BrandWell ecosystem, their device will get the job executed at a really primary stage. However for those who really care about whether or not a picture is AI-generated — and also you want outcomes you possibly can belief — TruthScan is a number of leagues forward.
