Pinterest to put off workers and shift sources to AI

The social media platform Pinterest is shedding as many as 675 staff, in accordance with a brand new report from CNBC.

Why? As a result of the corporate is shifting its focus to AI, not less than, partially.

In a securities submitting submitted earlier this month, Pinterest particularly cited AI as one of many causes for the deliberate discount in pressure. The submitting states that Pinterest plans on “reallocating sources” to groups with an AI focus and prioritizing “AI-powered merchandise and capabilities.”

Pinterest’s layoffs are anticipated to hit slightly below 15 % of its workforce, including these workers to the rising quantity of people that have misplaced their jobs due to AI.

As CNBC additionally reported late final 12 months, consulting agency Challenger, Grey & Christmas discovered that just about 55,000 folks misplaced their jobs in 2025 attributable to AI. Pinterest plans to have accomplished its cuts by Sept. 30, 2026.

The submitting additionally says that Pinterest’s gross sales and advertising and marketing methods are being reconfigured, which could be a touch as to which departments will probably be hit by layoffs.

Pinterest obtained reward from AI critics final October after turning into the primary main social media platform to buck the developments and supply customers the flexibility to filter out AI content material from their feeds. Being that Pinterest is so closely depending on visible content material, AI-generated slop was beginning to inundate the platform. The destructive response from customers compelled the platform to handle this pattern and supply customers with choices to take away the content material. 

Regardless of this transfer, Pinterest has been more and more centered on bringing extra AI to the platform, like just about all tech firms. In late October, Pinterest launched “Pinterest Assistant,” an AI-powered procuring software on the platform.

Moreover, earlier this 12 months, rumors and discussions unfold on-line about the potential of AI large OpenAI buying Pinterest, though there have been no substantiated stories about such an acquisition but.