Curating a Complete View of Buyer Information in Atlan
The Energetic Metadata Pioneers sequence options Atlan clients who’ve accomplished a radical analysis of the Energetic Metadata Administration market. Paying ahead what you’ve discovered to the subsequent knowledge chief is the true spirit of the Atlan neighborhood! In order that they’re right here to share their hard-earned perspective on an evolving market, what makes up their fashionable knowledge stack, progressive use circumstances for metadata, and extra.
On this installment of the sequence, we meet Nevenka Perisic, Information Architect at Optimizely, a worldwide chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers by their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Information Companies staff transitioned away from sustaining siloed knowledge after a number of mergers, into utilizing Atlan as a holistic answer for managing knowledge.
This interview has been edited for brevity and readability.
May you inform us a bit about your self, your background, and what drew you to Information & Analytics?
I work as a Senior Information Architect at Optimizely, becoming a member of over a yr in the past. My goal is to convey knowledge, and understanding of it, nearer to clients, serving to them see its worth to the enterprise.
Whereas finding out science at college, varied tasks uncovered me to databases. This expertise enabled me to develop important abilities, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep targeted and structured in understanding knowledge and appreciating the actual info it supplies, distinguishing between uncooked knowledge and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising lifecycle by a single, unified workflow, to allow them to higher promote their merchandise digitally. Many corporations lack the abilities, sources, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing custom-made options for every buyer. Many main manufacturers are already Optimizely clients, working intently with us to ship worth.
Once I joined Optimizely, the corporate was present process vital adjustments, together with a number of mergers, which created the problem of bridging silos and figuring out the place knowledge was saved. I grew to become a part of Information Companies, a newly established central perform accountable for managing analytics and supporting our frequent knowledge platform in Snowflake. The staff was small, however rising as we recruited extra members. Now, we’re targeted on constructing a contemporary knowledge stack to attach groups throughout Optimizely that had historically labored in isolation.
May you describe Optimizely’s journey with Atlan, up to now?
I used to be accountable for implementing the platform, coordinating with Atlan and the information engineering staff to convey the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the phases, person tales, and short- and long-term targets.
To have interaction the enterprise, we wanted one thing tangible, so we started integrating Atlan with key knowledge sources. We shortly built-in all our main programs, incomes recognition from Atlan as certainly one of their quickest clients to finish this course of. Native connectors, like Salesforce, allowed us to totally leverage Atlan’s options, and we’re working with Atlan to combine programs with out native connectors to increase entry to options like knowledge lineage, consumption, and different metrics.
What are the use circumstances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in knowledge sources, glossaries, and dictionaries, and labored with energy customers who shortly noticed worth since they have been already acquainted with the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all knowledge sources obtainable, supplied coaching so customers may discover the information and establish helpful options, and helped information Atlan’s growth to maximise worth from the catalog.
I see Atlan not simply as a knowledge catalog, however as a set of knowledge artifacts. Our imaginative and prescient is to attach knowledge flows, processes, and knowledge high quality on high of the lineage supplied by Atlan. We purpose to supply a holistic answer for customers who come to Atlan and say one thing like, “I would like this for a selected challenge. Can I pull all these knowledge artifacts along with attributes linked to the suitable phrases, glossaries, and knowledge flows?” That’s our aim.
We’re nonetheless constructing it, because it’s an enormous job, however we’ve made progress, and customers are beginning to acknowledge its worth and actively interact with us.
What are you trying ahead to reaching with Atlan sooner or later?
We wish to be certain that every thing our staff wants to know our clients is made obtainable in Atlan as our knowledge property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless loads of work to be carried out. We’ve made loads of progress in Atlan, however we have to rigorously contemplate how one can expose significant knowledge with out creating an unusable swamp. Our intention is to offer dependable and credible info inside Atlan.
Picture by Davide Baraldi on Unsplash
