In February 2025, Klaviyo introduced important pricing adjustments which have left many companies re-evaluating their electronic mail advertising methods.
The shift to billing primarily based on energetic profiles signifies that even unengaged or inactive contacts can improve prices, resulting in surprising finances strains for a lot of.
Evidently, persons are not completely satisfied.
For companies counting on Klaviyo, this replace isn’t only a small tweak…it’s a serious shake-up. Extra contacts now imply extra prices, whether or not they’re engaged or not.
At Prospects.ai, we really feel that rising your electronic mail listing shouldn’t include runaway bills.
That’s precisely why we constructed the Prospects.ai ESP – the primary ESP designed particularly for Web site Customer Identification.
With the Prospects.ai’s ESP, you’ll be able to have interaction customer ID contacts individually, qualify high-intent buyers, and solely push the very best leads into Klaviyo or Mailchimp. The most effective half? You may nonetheless develop your listing whereas preserving prices in test.
Thrilling, proper?! Let’s take a better look.
The Prospects.ai Benefit: The Solely Web site Customer ID Product With A Natively Built-in ESP
Most ESPs had been in-built a world the place electronic mail lists had been static, engagement monitoring was fundamental, and segmentation meant sorting by “new” vs. “returning” clients. That world is gone.
Right now, your electronic mail listing is continually evolving. Individuals go to your web site, browse, have interaction, and drop off, all earlier than ever filling out a type.
In case your ESP wasn’t constructed to maintain up with this, you’re both lacking alternatives or paying means an excessive amount of to ship emails that by no means land.
That’s the place the Prospects.ai ESP for Web site Customer ID is available in.
Higher Knowledge = Higher Deliverability
Unhealthy electronic mail information is a one-way ticket to the spam folder. Sending to disengaged or low-quality contacts tanks your sender fame and when you’re flagged, good luck getting again within the inbox.
That’s why we now have a built-in filter that routinely screens out disengaged contacts earlier than they ever harm your deliverability.
In contrast to different customer identification platforms, we don’t simply dump each electronic mail into your ESP and hope for the very best – we solely ship high-quality, verified contacts which are prepared to have interaction.
Energy Your Automations with Actual-Time Segmentation
Most ESPs allow you to section primarily based on fundamental attributes like age, location, or buy historical past. However in the event you’re nonetheless counting on old-school lists, you’re lacking out large time.
With the Prospects.ai ESP for Web site Customer ID, you’ll be able to:
- Section primarily based on actual customer habits
- Push contacts to your different ESP solely after they have interaction, defending your Klaviyo or Mailchimp account.
- Set off automations in actual time so that you attain the appropriate folks on the proper second – earlier than they bounce.
This isn’t simply electronic mail advertising. That is electronic mail advertising constructed for the best way folks truly store at the moment.
Why You Want the Prospects.ai ESP for Web site Customer ID Knowledge
Not all ESPs are constructed the identical. Some had been made for conventional electronic mail lists. Some had been made for newsletters.
The Prospects.ai ESP was constructed for customer ID contacts. We’re speaking high-performance, data-driven advertising that turns nameless guests into clients – with out blowing up your finances.
Right here’s what makes our platform totally different:
1. Shield Your Deliverability
Your sender fame is every little thing. When you begin touchdown in spam, it’s a steep climb again. Prospects.ai ESP retains your listing clear and your emails touchdown within the inbox by preserving your customer ID contacts in our platform till they’re able to go to Klaviyo.
2. ESP Interoperability
Already utilizing Klaviyo or Mailchimp? Hold them!
Our ESP is designed to work alongside your current supplier, so that you don’t have to decide on between instruments. You get the very best of each.
3. Reduce Klaviyo Prices
Right here’s the issue: Web site Customer ID instruments generate 10x extra electronic mail contacts however additionally they 10x your Klaviyo invoice. Not with us.
By preserving your customer ID contacts in our ESP, you retain prices low, permitting you to scale your electronic mail advertising with out draining your finances.
4. Interact Web site ID Contacts Individually
Not each contact ought to be dumped into your main ESP. With the Prospects.ai ESP, you’ll be able to maintain your web site customer ID contacts separate and solely push high-intent contacts to your different ESP as soon as they’re able to convert.
5. Superpower Your Segmentations
Overlook broad viewers lists. Use real-time client information to energy hyper-targeted automations that attain the appropriate folks on the proper time.
6. Construct Stunning Emails
Good segmentation is simply half the battle. You additionally want emails that convert.
Our drag-and-drop builder makes it simple to create high-impact emails that have interaction and drive motion.
7. Interact Web site Guests at Scale
Beforehand nameless guests don’t have to remain nameless. Prospects.ai ESP enables you to attain, have interaction, and convert web site site visitors in methods no different ESP can.
That is how electronic mail ought to work in 2025 – smarter, extra scalable, and constructed to drive outcomes.
Key Options That Set Our ESP Aside
Most ESPs cost extra as you develop. Prospects.ai ESP is designed to allow you to scale your web site customer identification program with out the steep value hikes.
However value financial savings aren’t the one factor that makes it totally different.
It’s full of automation, superior deliverability instruments, and AI-powered customization. Mainly? Extra energy, fewer limits, easy pricing.
Listed below are a number of the core options that set us aside:
Constructed for Development With out the Price Creep
Klaviyo and Mailchimp pricing will increase quick, particularly when your contact listing grows. Prospects.ai ESP consists of 10 electronic mail sends per contact at a fraction of the price, making nameless customer identification truly inexpensive.
Limitless All the pieces
Hitting limits on electronic mail automations and campaigns is a factor of the previous. Prospects.ai ESP offers you limitless electronic mail automations, limitless campaigns, and limitless electronic mail aliases so you’ll be able to run as many workflows and sequences as you want – with out restrictions.
E-mail Deliverability That Works for You
A nasty sender fame means emails don’t land, and your total technique falls aside. Constructed-in electronic mail warmup and deliverability monitoring make sure you keep out of spam and get in entrance of your viewers.
Automation and AI-Powered Personalization
The appropriate message on the proper time drives conversions, however manually creating each electronic mail is inefficient. With an automation builder and AI-driven electronic mail customization, Prospects.ai ESP makes scaling customized electronic mail campaigns easy.
Seamless CRM Integration
Join your ESP to your CRM for higher buyer insights, cleaner information, and smoother workflows.
No extra disjointed platforms or lacking data. All the pieces works collectively.
Superior Analytics and Reporting
Cease guessing what’s working and what’s not. Prospects.ai ESP gives deep insights into your web site customer ID campaigns so you’ll be able to optimize in actual time and make data-backed selections.
We really feel assured in saying that the Prospects.ai ESP isn’t simply one other electronic mail platform. It’s a wiser, cost-effective method to scale your electronic mail advertising with web site customer ID information.
The Way forward for E-mail Advertising and marketing Begins with Prospects.ai
E-mail is evolving and the manufacturers that win aren’t those simply sending extra emails. They’re those sending smarter emails – on the proper time, to the appropriate folks, with precision.
That’s precisely what the Prospects.ai ESP for web site customer ID information was constructed for.
Extra highly effective segmentation, decrease prices, and real-time engagement that turns web site guests into clients.
Whether or not you utilize it as a standalone ESP along with your web site customer ID instrument or alongside your current supplier, it’s designed that can assist you scale with out limits, defend your deliverability, and maximize each contact.
In case you’re able to cease overpaying for outdated electronic mail methods and begin utilizing the primary ESP constructed for nameless customer identification, it’s time to see Prospects.ai ESP in motion.
See the Guests Hiding on Your Web site
Ebook a demo of Prospects.ai’s U.S. web site customer identification, buyer journey insights and remarketing platform to skyrocket conversions and gross sales.
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