The vitality within the Bernabéu Stadium in the course of the NFL recreation in Madrid was particular.
For the primary time ever, the Nationwide Soccer League (NFL) performed on Spanish soil – and I’m proud to say that Cisco performed a key position in bringing one of many world’s most well-known sports activities to one in every of sports activities’ most famed venues.
From Fútbol to Soccer
The Bernabéu has all the time been a worldwide residence to fútbol (or soccer!), however this previous weekend noticed Cisco work with our long-standing companions at Actual Madrid F.C. to welcome the Nationwide Soccer League into their residence for the primary time.
When Cisco renewed our partnership with the long-lasting membership this previous summer time, we knew this weekend in November can be a focus of the partnership to showcase how our expertise may seamlessly rework the stadium into a house for an NFL recreation. Witnessing the sport unfold seamlessly stuffed us with immense delight and clearly demonstrated how Cisco’s expertise can ship an distinctive expertise for each fan, broadcaster, and companion—it doesn’t matter what organizations come collectively in a stadium for an occasion. This can be a true testomony to the influence we will have once we work as one staff.
Seeing our partnerships with each the NFL and Actual Madrid shine in tandem for this magical night time in Madrid is a real testomony to the influence Cisco has made within the sports activities and leisure business. Not solely was it a robust signal of the excellence that may emerge when our partnerships pair collectively to innovate on the worldwide stage, nevertheless it was an unparalleled proof level for the ability of One Cisco.
An Unforgettable Expertise for Our Clients
Past the wonderful on-field motion, one of many highlights of the weekend was internet hosting a small group of our prospects for a behind-the-scenes have a look at how Cisco underpins the technological spine of the Bernabéu. This group of company obtained a pre-match stadium tour to see Cisco expertise in motion at one of the crucial complicated sporting occasions Spain has ever hosted.
From the stadium Wi-Fi that permits 70,000+ followers to seamlessly join, to in-stadium digital signage and cutting-edge broadcast innovation, our prospects noticed the complete 360-degree influence that Cisco has had on the Bernabéu, and the way each the NFL and Actual Madrid depend on us to ship when it issues most. I’m grateful to Rama Ravindranathan of the NFL and Enrique Uriel from Actual Madrid for taking the time that Sunday to point out our prospects round and element all of the work that goes into powering an occasion of this magnitude.
Constructing Off of This Momentum
Figuring out that Cisco has been a key participant in making this historic second attainable is an amazing supply of delight. It clearly displays our skill to drive the way forward for technological innovation within the sports activities business. This achievement evokes us and motivates us to maintain main the way in which and making an enduring influence.
Cisco + soccer + fútbol – we’re higher collectively.
