Thursday, January 15, 2026

Construct an AI-powered web site assistant with Amazon Bedrock


Companies face a rising problem: clients want solutions quick, however help groups are overwhelmed. Help documentation like product manuals and data base articles usually require customers to go looking via tons of of pages, and help brokers typically run 20–30 buyer queries per day to find particular data.

This put up demonstrates the right way to clear up this problem by constructing an AI-powered web site assistant utilizing Amazon Bedrock and Amazon Bedrock Data Bases. This answer is designed to learn each inner groups and exterior clients, and may provide the next advantages:

  • Instantaneous, related solutions for patrons, assuaging the necessity to search via documentation
  • A strong data retrieval system for help brokers, decreasing decision time
  • Round the clock automated help

Resolution overview

The answer makes use of Retrieval-Augmented Technology (RAG) to retrieve related data from a data base and return it to the consumer primarily based on their entry. It consists of the next key parts:

  • Amazon Bedrock Data Bases – Content material from the corporate’s web site is crawled and saved within the data base. Paperwork from an Amazon Easy Storage Service (Amazon S3) bucket, together with manuals and troubleshooting guides, are additionally listed and saved within the data base. With Amazon Bedrock Data Bases, you’ll be able to configure a number of information sources and use the filter configurations to distinguish between inner and exterior data. This helps shield inner information via superior safety controls.
  • Amazon Bedrock managed LLMs – A big language mannequin (LLM) from Amazon Bedrock generates AI-powered responses to consumer questions.
  • Scalable serverless structure – The answer makes use of Amazon Elastic Container Service (Amazon ECS) to host the UI, and an AWS Lambda operate to deal with the consumer requests.
  • Automated CI/CD deployment – The answer makes use of the AWS Cloud Growth Package (AWS CDK) to deal with steady integration and supply (CI/CD) deployment.

The next diagram illustrates the structure of this answer.

The workflow consists of the next steps:

  1. Amazon Bedrock Data Bases processes paperwork uploaded to Amazon S3 by chunking them and producing embeddings. Moreover, the Amazon Bedrock internet crawler accesses chosen web sites to extract and ingest their contents.
  2. The net utility runs as an ECS utility. Inside and exterior customers use browsers to entry the appliance via Elastic Load Balancing (ELB). Customers log in to the appliance utilizing their login credentials registered in an Amazon Cognito consumer pool.
  3. When a consumer submits a query, the appliance invokes a Lambda operate, which makes use of the Amazon Bedrock APIs to retrieve the related data from the data base. It additionally provides the related information supply IDs to Amazon Bedrock primarily based on consumer kind (exterior or inner) so the data base retrieves solely the knowledge out there to that consumer kind.
  4. The Lambda operate then invokes the Amazon Nova Lite LLM to generate responses. The LLM augments the knowledge from the data base to generate a response to the consumer question, which is returned from the Lambda operate and exhibited to the consumer.

Within the following sections, we reveal the right way to crawl and configure the exterior web site as a data base, and likewise add inner documentation.

Stipulations

You will need to have the next in place to deploy the answer on this put up:

Create data base and ingest web site information

Step one is to construct a data base to ingest information from an internet site and operational paperwork from an S3 bucket. Full the next steps to create your data base:

  1. On the Amazon Bedrock console, select Data Bases underneath Builder instruments within the navigation pane.
  2. On the Create dropdown menu, select Data Base with vector retailer.

  1. For Data Base title, enter a reputation.
  2. For Select a knowledge supply, choose Net Crawler.
  3. Select Subsequent.

  1. For Information supply title, enter a reputation on your information supply.
  2. For Supply URLs, enter the goal web site HTML web page to crawl. For instance, we use https://docs.aws.amazon.com/AmazonS3/newest/userguide/GetStartedWithS3.html.
  3. For Web site area vary, choose Default because the crawling scope. You can too configure it to host solely domains or subdomains if you wish to limit the crawling to a particular area or subdomain.
  4. For URL regex filter, you’ll be able to configure the URL patterns to incorporate or exclude particular URLs. For this instance, we go away this setting clean.

  1. For Chunking technique, you’ll be able to configure the content material parsing choices to customise the information chunking technique. For this instance, we go away it as Default chunking.
  2. Select Subsequent.

  1. Select the Amazon Titan Textual content Embeddings V2 mannequin, then select Apply.

  1. For Vector retailer kind, choose Amazon OpenSearch Serverless, then select Subsequent.

  1. Overview the configurations and select Create Data Base.

You’ve now created a data base with the information supply configured as the web site hyperlink you offered.

  1. On the data base particulars web page, choose your new information supply and select Sync to crawl the web site and ingest the information.

Configure Amazon S3 information supply

Full the next steps to configure paperwork out of your S3 bucket as an inner information supply:

  1. On the data base particulars web page, select Add within the Information supply part.

  1. Specify the information supply as Amazon S3.
  2. Select your S3 bucket.
  3. Go away the parsing technique because the default setting.
  4. Select Subsequent.
  5. Overview the configurations and select Add information supply.
  6. Within the Information supply part of the data base particulars web page, choose your new information supply and select Sync to index the information from the paperwork within the S3 bucket.

Add inner doc

For this instance, we add a doc within the new S3 bucket information supply. The next screenshot exhibits an instance of our doc.

Full the next steps to add the doc:

  1. On the Amazon S3 console, select Buckets within the navigation pane.
  2. Choose the bucket you created and select Add to add the doc.

  1. On the Amazon Bedrock console, go to the data base you created.
  2. Select the inner information supply you created and select Sync to sync the uploaded doc with the vector retailer.

Be aware the data base ID and the information supply IDs for the exterior and inner information sources. You utilize this data within the subsequent step when deploying the answer infrastructure.

Deploy answer infrastructure

To deploy the answer infrastructure utilizing the AWS CDK, full the next steps:

  1. Obtain the code from code repository.
  2. Go to the iac listing contained in the downloaded undertaking:

cd ./customer-support-ai/iac

  1. Open the parameters.json file and replace the data base and information supply IDs with the values captured within the earlier part:
"external_source_id": "Set this to worth from Amazon Bedrock Data Base datasource",
"internal_source_id": "Set this to worth from Amazon Bedrock Data Base datasource",
"knowledge_base_id": "Set this to worth from Amazon Bedrock Data Base",

  1. Comply with the deployment directions outlined within the customer-support-ai/README.md file to arrange the answer infrastructure.

When the deployment is full, you’ll find the Utility Load Balancer (ALB) URL and demo consumer particulars within the script execution output.

You can too open the Amazon EC2 console and select Load Balancers within the navigation pane to view the ALB.

On the ALB particulars web page, copy the DNS title. You should use it to entry the UI to check out the answer.

Submit questions

Let’s discover an instance of Amazon S3 service help. This answer helps completely different lessons of customers to assist resolve their queries whereas utilizing Amazon Bedrock Data Bases to handle particular information sources (akin to web site content material, documentation, and help tickets) with built-in filtering controls that separate inner operational paperwork from publicly accessible data. For instance, inner customers can entry each company-specific operational guides and public documentation, whereas exterior customers are restricted to publicly out there content material solely.

Open the DNS URL within the browser. Enter the exterior consumer credentials and select Login.

After you’re efficiently authenticated, you’ll be redirected to the house web page.

Select Help AI Assistant within the navigation pane to ask questions associated to Amazon S3. The assistant can present related responses primarily based on the knowledge out there within the Getting began with Amazon S3 information. Nonetheless, if an exterior consumer asks a query that’s associated to data out there just for inner customers, the AI assistant is not going to present the inner data to consumer and can reply solely with data out there for exterior customers.

Sign off and log in once more as an inner consumer, and ask the identical queries. The inner consumer can entry the related data out there within the inner paperwork.

Clear up

If you happen to determine to cease utilizing this answer, full the next steps to take away its related sources:

  1. Go to the iac listing contained in the undertaking code and run the next command from terminal:
    • To run a cleanup script, use the next command:
    • To carry out this operation manually, use the next command:
  2. On the Amazon Bedrock console, select Data Bases underneath Builder instruments within the navigation pane.
  3. Select the data base you created, then select Delete.
  4. Enter delete and select Delete to verify.

  5. On the OpenSearch Service console, select Collections underneath Serverless within the navigation pane.
  6. Select the gathering created throughout infrastructure provisioning, then select Delete.
  7. Enter affirm and select Delete to verify.

Conclusion

This put up demonstrated the right way to create an AI-powered web site assistant to retrieve data shortly by developing a data base via internet crawling and importing paperwork. You should use the identical method to develop different generative AI prototypes and functions.

If you happen to’re within the fundamentals of generative AI and the right way to work with FMs, together with superior prompting methods, try the hands-on course Generative AI with LLMs. This on-demand, 3-week course is for information scientists and engineers who need to learn to construct generative AI functions with LLMs. It’s the great basis to begin constructing with Amazon Bedrock. Join to study extra about Amazon Bedrock.


In regards to the authors

Shashank Jain is a Cloud Utility Architect at Amazon Net Providers (AWS), specializing in generative AI options, cloud-native utility structure, and sustainability. He works with clients to design and implement safe, scalable AI-powered functions utilizing serverless applied sciences, trendy DevSecOps practices, Infrastructure as Code, and event-driven architectures that ship measurable enterprise worth.

Jeff Li is a Senior Cloud Utility Architect with the Skilled Providers staff at AWS. He’s keen about diving deep with clients to create options and modernize functions that help enterprise improvements. In his spare time, he enjoys enjoying tennis, listening to music, and studying.

Ranjith Kurumbaru Kandiyil is a Information and AI/ML Architect at Amazon Net Providers (AWS) primarily based in Toronto. He makes a speciality of collaborating with clients to architect and implement cutting-edge AI/ML options. His present focus lies in leveraging state-of-the-art synthetic intelligence applied sciences to unravel advanced enterprise challenges.

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