I’ll present you the best way to robotically ship a DM to anybody who follows you on Instagram.
We’ll set it up in three easy steps:
- I’ll present you what software you want (+ a free low cost code!)
- Find out how to set it up in your Instagram (+ a free template!)
- And the very best technique to make use of this with out being spammy
I’ve been creating DM automations for six years and generated 150K leads and $50K in gross sales for my shoppers.
So by the top of this tutorial, you’ll know the best way to use this function the appropriate manner and develop your small business.
Let’s dive in!
What’s Instagram Comply with to DM Automation?
Instagram Comply with to DM Automation allows you to ship a DM to anybody who follows you on Instagram.
It’s one a good way to attach together with your followers on the actual second they’re concerned about your content material.
Right here’s the way it seems on Instagram:
When somebody follows you, they’re heat. In order that’s after they’re almost certainly to have interaction.
That’s the very best time to start out a dialog, as a result of:
- You possibly can study what their issues are
- Perceive what they really want
- And provide assist that’s related to them
Why robotically DM individuals who observe you?
When somebody follows you, that’s them saying “Hey, I’m ”.
And you’ll both:
- Let that second go
- Or use it to start out a dialog
One of the simplest ways to do this? Ask a query that helps you higher perceive what they want.
One thing like:
Hey! Thanks for the observe! What’s your largest drawback proper now?
It’s a query that reveals them you care about their issues.
And when folks reply, you get an opportunity to assist them in one of the simplest ways doable. And that builds belief.
Belief is what turns somebody from a follower right into a lead, and a lead right into a buyer.
Find out how to Set Up Comply with to DM on Instagram
Establishing a Comply with to DM automation on Instagram is tremendous easy. You don’t want any code, and we will set it up in three easy steps:
- Create a Free Manychat account and join it to Instagram
- Add Auto Reply set off for New Followers
- Create your Comply with to DM Automation
Step 1: Create a Free Manychat account and join it to Instagram
So step one is to create a free Manychat account.
Manychat is likely one of the finest Instagram DM automation instruments on the earth. And I take advantage of them on a regular basis to create DM Automations for my shoppers.
I take advantage of it, as a result of it’s:
- Straightforward to make use of: You don’t want any expertise to get began
- 100% Meta-approved: So that you don’t threat getting banned from Instagram
- Low cost: They provide a free plan and their Professional plan begins at $15/month
So you’ll be able to simply click on on the button under to create your Manychat account (my 100% low cost code seems on click on):
Then, click on on Get began within the top-right nook:
And choose Instagram and log in together with your Instagram account:
Try my different tutorial that walks you thru each step of connecting your Instagram account to Manychat. It’s a good way to verify every little thing’s arrange appropriately:
Step 2: Add Auto Reply set off for New Followers
When you’ve related your Instagram account to Manychat, the subsequent step is to arrange the Comply with set off.
To try this, it is best to go to Settings, click on on Instagram and scroll down till you see Say hello to new followers. Right here you could click on on Set Up:
The primary time you do that, Manychat asks you to provide further permissions. Right here, you’ll be able to simply click on on Replace Permissions:
Whenever you do that, a brand new display pops up the place you’ll be able to log in to your Instagram account. Simply observe the steps there and provides Manychat the extra permissions it wants.
When you’ve given the brand new permissions, there are two methods to ship the Auto-Reply:
- Set Up: this creates a Fast Automation (not really useful)
- Choose Present: allows you to use a customized automation (really useful)
Essential: I don’t suggest selecting “Set Up” and making a Fast Automation. By utilizing this, most individuals will simply ship a hyperlink within the first message or ask for somebody’s e mail. That comes off as tremendous spammy.
As an alternative, it is best to ask a query to study what the follower truly wants.
As a result of the higher you perceive their objectives, the extra worth you can provide to them. Worth builds belief, and belief turns followers into leads and prospects.
So let me present you the way I might set this up.
Let’s say you’re a health coach and somebody new follows you. As an alternative of sending a hyperlink instantly or asking for the e-mail, we ask them what their present objectives are:
- Lose fats
- Construct muscle
- Look extra toned
Relying on their reply, we both ship them a free information, podcast episode or an Instagram reel. It’s easy, useful and tailor-made to what they really want.
Step 3: Create your Comply with to DM Automation
The following step is to construct a personalised DM funnel that converts. Right here’s how you are able to do that:
- Begin with a thanks message
- Choice 1: Lose Fats → Free book
- Choice 2: Construct Muscle → Podcast episode
- Choice 3: Look extra toned → Instagram Reel
- Set it Dwell + Hyperlink the set off
Begin with a Thanks message
In Manychat, you’ll be able to go to Automation and click on on New Automation:
Then, add Instagram as the primary message in your automation:
On this first message, we wish to thank the person for the observe and ask them about their objectives. So you’ll be able to add this:
Hey, thanks for the observe!
I obtained a couple of free issues which may provide help to!
Fast query: What’s your #1 health objective proper now?
1️⃣ Lose fats
2️⃣ Construct muscle
3️⃣ Look extra tonedSimply click on a button under or reply with a quantity 👇
After which add 3 fast replies (1,2,3):
Fast replies are buttons that customers can click on within the Instagram DMs. After they click on them, we will ship one other message.
Professional tip: Fast replies are solely seen on Instagram cellular and never on Instagram desktop. That’s why we are saying “Or reply with a quantity”. In order that people who find themselves viewing Instagram on their desktop can simply sort in a quantity and proceed with the automation.
Now, if folks click on on:
- Lose fats → We’ll ask for his or her title + e mail and ship them a free book
- Construct muscle → We give them a podcast episode
- Look extra toned → Ship an Instagram reel that explains how
Choice 1: Lose Fats → Free E-book
So the subsequent step is to attach the primary fast reply to a different Instagram message:
On this message, we provide our book and say it solely takes two steps to get it. Right here’s a easy script:
Superior! I’ve obtained a free 5-step book that breaks down precisely the best way to lose fats the good manner.
Simply two easy steps to get you entry!
Then, we will add a brief delay (round 3 seconds), so it feels conversational:
The following step is to ask for his or her first title utilizing the Knowledge assortment component inside Manychat.
We will simply sort:
What’s your first title?
Simply sort it in under 👇
Right here, we want to verify to:
- Set the Reply sort to First Title (so their title is saved within the First title discipline in Manychat)
- Let it expire after 23 hours (so customers have 23 hours to answer to this query)
Additionally, you wish to take away the skip button textual content, so folks can not skip this query:
As soon as they offer their title, we will ship one other message:
Good to fulfill you, {{first_name}}!
Add one other 3-second delay and ask for his or her e mail (by utilizing a Knowledge assortment component):
Right here, you could set:
- Reply Sort to Electronic mail (so Manychat validates the e-mail)
- Let it expire after 23 hours
- Take away the Skip button textual content
And on what e mail do you wish to obtain my free book?
Simply sort in your e mail under 👇
As soon as they offer their e mail, we ship the ultimate message:
Thanks! Simply click on the button under to get my free book 👇
And add a button linking to your book (Google Drive, web site, Dropbox, and many others):
Now, we must also create the opposite two choices: Construct muscle and look extra toned.
Choice 2: Construct Muscle → Podcast Episode
If somebody chooses for constructing muscle, we ship them a high-value podcast episode.
So then we are saying:
Acquired it! I truly simply recorded a podcast episode on constructing muscle quicker 💪
Simply click on the button under to pay attention 👇
And a button that hyperlinks on to the podcast episode:
Choice 3: Look Extra Toned → Instagram Reel
Likewise, in the event that they select for “Look extra toned”, we ship them a hyperlink to an Instagram Reel:
Acquired you! Right here’s a fast Instagram Reel that breaks down the best way to get that toned look 👇
And once more, add a button that goes to the Instagram Reel:
Set It Dwell + Hyperlink the Set off
That’s it! Now you created your complete automation. The one factor you could do know, is click on on Set Dwell within the top-right nook.
Now return to Settings > Instagram > Say hello to new followers, click on Choose Present, and decide the automation you simply constructed:
Then, return to the automation and click on on the Set off:
Right here, set it to 0 seconds and allow it:
And now it’s working!
Your Free “Comply with-to-DM” Template
If you wish to get began with this proper now, you’ll be able to simply enter your info under and get my free template! 👇




















