Rising over Strausberger Platz in Berlin-Mitte’s Karl-Marx-Allee, the previous Haus des Kindes (“Home of the Little one”) is a 70-meter-high, 13-story landmark of Fifties Socialist Classicism. Accomplished in 1954, the constructing was conceived to accommodate each a kids’s division retailer and residential residences, realized by prefabricated strengthened concrete and monumental proportions emblematic of early GDR ambition. Its major writer, Hermann Henselmann, was central to East Berlin’s post-war reconstruction, chargeable for most of the avenue’s defining buildings and the city imaginative and prescient of Alexanderplatz. The interiors have been developed by his spouse, Irene Henselmann, an sometimes credited artistic accomplice whose work launched materials refinement, proportion and a distinctly human register inside the constructing’s grand scale.
This context frames Aeyde Haus, the brand new headquarters of Berlin-based footwear and equipment home Aeyde, realized by Gonzalez Haase AAS. Based in 1999 by Judith Haase and Pierre Jorge Gonzalez, the internationally regarded apply operates on the intersection of structure and scenography. Identified for shaping the bodily model identities of Balenciaga and 032c, the studio attracts on the founders’ shared formative expertise with American theatre director and artist Robert Wilson, shaping an exacting strategy to mild, construction and motion in spatial sequences.
Throughout three interconnected ranges, their intervention for Aeyde gathers atelier, showroom, design library, and places of work, aligning the model’s modernist outlook with the constructing’s inherent spatial order. As Aeyde Founder and Inventive Director Luisa Dames observes, “Karl-Marx-Allee carries a strong architectural id. Monumental, modernist, anchored within the historical past of East Berlin. The situation felt proper in a short time due to its story. Aeyde grew in Berlin and have become worldwide; for me, this place brings each collectively. The truth that the constructing as soon as served as a home for group, schooling, and on a regular basis life felt like a significant parallel. We needed a spot that brings work, change, and creation collectively, not merely an workplace however a real home.”
