In 2024, the Australian Communications and Media Authority (ACMA) introduced the introduction of the SMS Sender ID Register as a part of a broader effort to scale back SMS scams and defend each customers and companies in Australia.
The brand new framework will change how organisations use SMS Sender IDs for messages to Australian cell numbers, with key necessities coming into impact over the following few months.
On this weblog, we break down what the modifications imply, who’s affected, and what your organisation must know to make sure your messages proceed to succeed in recipients with out disruption.
What’s the ACMA SMS Sender ID Register?
The SMS Sender ID Register is a brand new verification framework launched by the Australian Communications and Media Authority (ACMA) to assist forestall sender ID spoofing, a standard tactic utilized in SMS scams.
Underneath the Register, organisations should confirm the Sender IDs they use when sending SMS to Australian cell numbers.
This ensures that solely authorised companies can use particular Sender IDs, decreasing the danger of fraudulent messages showing to come back from trusted manufacturers.
Why is This Necessary Now?
Though the SMS Sender ID Register was introduced in 2024, the following part of the framework is approaching, and it’ll have a direct affect on how organisations ship SMS to Australian cell numbers.
From 1 July 2026, SMS despatched utilizing an unregistered Sender ID will probably be proven to recipients as “Unverified” or be blocked fully.
For organisations that depend on SMS for important notifications, buyer authentication, advertising or service updates, this has clear implications for belief, deliverability and buyer expertise.
Purposes for Sender ID registration are scheduled to open on 30 November 2025, which implies from then onwards, organisations can start registering the Sender IDs they use forward of the 1 July 2026 enforcement date.
Learn the total ACMA Sender ID Register replace right here.
Who Is Affected by These Adjustments?
These modifications apply to any organisation that makes use of SMS Sender IDs (alphanumeric names fairly than commonplace cell numbers) to ship messages to Australian cell numbers.
This consists of:
- Australian organisations sending SMS to Australian clients
- Abroad organisations sending SMS into Australia
In apply, in case your organisation sends SMS that seem to come back from a model title fairly than a cell quantity, the brand new guidelines more likely to apply to you.
What This Means for Your Organisation
The introduction of the SMS Sender ID Register implies that organisations might want to guarantee any Sender IDs they use to message Australian cell numbers are formally registered earlier than 1 July 2026.
Entities with an Australian Enterprise Quantity (ABN) will have the ability to register their Sender IDs immediately with ACMA or via an accredited taking part telecommunications supplier (both a taking part or licensed one).
Organisations with out an ABN might want to work with an accredited licensed supplier to have their Sender IDs registered on their behalf.
In sensible phrases, this implies your organisation might want to:
- Be clear on which Sender IDs you at present use to message Australian cell numbers
- Perceive which of these Sender IDs have to be registered
- Plan when and the way you’ll register them as soon as functions open on 30 November 2025
The particular course of for registration will rely in your organisation’s construction and the way you at present handle SMS, however the important thing final result is identical: unregistered Sender IDs danger being proven as “Unverified” or blocked from July 2026 onwards.
Soprano’s Position and How We Can Assist
Soprano (and Whispir) have been accredited by the Australian Communications and Media Authority (ACMA) as taking part telecommunications suppliers for the SMS Sender ID Register. We’re additionally at present in a technique of registering as an authorized telecommunications supplier.
This implies we’re authorised to assist organisations in assembly the brand new necessities and assist guarantee their SMS Sender IDs stay compliant forward of the 1 July 2026 enforcement date.
In case your organisation wants assist registering Sender IDs and assembly ACMA’s new necessities, we might help.
You will get in contact with our group to debate your choices and the way these modifications could have an effect on your use of SMS.
What Occurs Subsequent?
The SMS Sender ID Register marks an vital shift in how organisations ship SMS to Australian cell numbers.
As the brand new necessities come into impact, now is an efficient time to assessment the Sender IDs you employ and perceive how the upcoming modifications could affect your messaging.
In case you’d like to debate what these modifications imply to your organisation, or discover how Soprano can assist your SMS technique, you’re welcome to get in contact with our group.
