ATLANTA, GA — August 11, 2025
Softwear Automation, the pioneer in autonomous stitching know-how, at this time introduced the profitable shut of its $20 million Collection B1 funding spherical, marking a serious milestone in its mission to revolutionize sewn items manufacturing. The spherical was led by a strategic funding from BESTSELLER, the Danish vogue firm behind manufacturers corresponding to JACK & JONES, VERO MODA, and ONLY. The funding was made by way of Make investments FWD, BESTSELLER’s devoted innovation and funding platform for advancing
sustainability within the vogue trade. Present traders (together with CTW Enterprise Companions, SRI
Capital, MacDonald Ventures) additionally participated within the financing.
As a part of the collaboration between Softwear Automation and BESTSELLER , CFO Thomas
Børglum Jensen, on behalf of BESTSELLER, joins the board of Softwear Automation. This at a
time of fast progress in the direction of commercialization of Softwear’s absolutely automated SEWBOT®
worklines.
“This partnership with BESTSELLER and the help from Make investments FWD usually are not only a vote of
confidence in our know-how — they’re a strong catalyst for the way forward for on-demand,
localized, and extra sustainable attire manufacturing,” mentioned Palaniswamy “Raj” Rajan,
Chairman and CEO of Softwear Automation.
Softwear Automation’s patented SEWBOT® know-how delivers a completely autonomous stitching
answer, enabling sewn merchandise to be made nearer to the buyer, with radically decreased
waste, sooner cycle occasions, and superior cost-efficiency. This funding spherical will speed up the
firm’s enlargement into new product classes and geographies, deepen its R&D capabilities,
and scale its manufacturing footprint to fulfill rising world demand.
From BESTSELLER, CFO Thomas Børglum Jensen added, “At BESTSELLER, we search for
improvements that may help progress inside the vogue trade, the place change is required.
Softwear Automation helps tackle a number of the key challenges we face throughout the trade
— from pace and suppleness to decreasing environmental affect. We’re happy to help their
growth and discover how this know-how will help us transfer ahead.”
The partnership helps BESTSELLER’s wider efforts to enhance its provide chain mannequin with
ambitions about decreasing environmental affect and rising transparency.
By leveraging SEWBOT® know-how, Softwear Automation and BESTSELLER goal to allow
extra round and demand-driven manufacturing practices.
With this strategic alliance and recent funding, Softwear Automation is poised to steer the subsequent period
of attire manufacturing — one the place vogue is quicker, targeted on sustainability enhancements,
and made nearer to residence.
About Softwear Automation
Softwear Automation is an Atlanta-based robotics firm disrupting the $1.1T sewn merchandise
trade with absolutely automated worklines. Its patented SEWBOT® platform combines superior
robotics, machine imaginative and prescient, and AI/MLto create a scalable, localized, and sustainable answer for
attire manufacturing. For extra info, go to www.softwearautomation.com.
About BESTSELLER and Make investments FWD
BESTSELLER is a family-owned worldwide vogue firm with manufacturers offered in additional than
70 markets worldwide. Make investments FWD is BESTSELLER’s innovation platform and funding arm,
targeted on accelerating sustainable transformation throughout the style worth chain. Study extra at
www.bestseller.com.
Media Contact
Radhika Madhavan
Advertising and marketing Advisor
Softwear Automation
press@softwearautomation.com
Kasper Reggelsen
Head of Communications
BESTSELLER
communications@bestseller.com
